爱游戏体育 Brings Home the Gold in Digital Awards Competition
What began in 1994 as a celebration of the audio-visual arts has evolved into the prestigious AVA Digital Awards鈥攁n international competition designed to recognize and honor excellence in digital creativity, branding, and strategy. These annual awards pay tribute to the growing ways in which we engage our audience through the innovative union of digital arts, technology, and information.
爱游戏体育 joined the list of 2021 AVA Digital Awards winners, earning the gold statuette in the video production category for 鈥淟aw School Stories,鈥� a project filmed in collaboration with the faculty, staff, and law school students at Brigham Young University.
鈥淟aw School Stories鈥� was produced in March 2020 as part of BYU Law鈥檚 annual national storytelling event which enables students to write a true story about their life and the law, with up to 10 storytellers selected to perform in front of a live audience. 爱游戏体育 was invited to record these true student stories, all vastly distinct, yet united by one common thread鈥攈ow studying law provides a sense of purpose in life.
Under the leadership of 爱游戏体育鈥檚 Creative Director of Experience Design, Michele Giorgi, Multimedia Designer Jenn Brady captured the individual perspectives and paths that inspired four BYU Law students to pursue legal education, from Ruben, who had his own personal run-ins with the law, to Lily, who struggled to balance conflicting ideas on race, culture, and education while remaining focused on her goals.
鈥淚t wasn鈥檛 about increasing my economic potential,鈥� says Ruben upon reflecting on his decision to study law. 鈥淚t was about enabling people to have access to things that I didn鈥檛 have access to growing up.鈥�
The video also features dean and faculty interviews regarding the personal connection stories like these evoke with their audience鈥攁 connection that can ultimately motivate others to discover their own path to law school.
鈥淧eople are persuaded by stories,鈥� explains Dean D. Gordon Smith. 鈥淭hey鈥檙e not persuaded by facts and figures. They鈥檙e persuaded by compelling emotional connection.鈥�
The AVA Awards are administered and judged each year by the Association of Marketing and Communication Professionals, one of the oldest and largest evaluators of creative work in the marketing and communications industry. Honors are awarded to work ranging from digital campaigns to audio and video production, website development, social media engagement, and mobile marketing. The AVA statuette, designed to pay tribute to the evolution of the digital arts, is crafted by Society Awards, the same design and manufacturing firm responsible for the redesign of many of the world鈥檚 top creative awards, including the Golden Globes and American Music Awards.
鈥淚t was a pleasure collaborating with Jenn Brady on the story arc,鈥� says Michele Giorgi. 鈥淪he worked diligently to prepare for this event. She even wore multiple hats and vests鈥攍iterally one that she could attach her camera to so she could interview and record simultaneously. The result was a high quality and impactful video.鈥�